How can museums respond to the new needs of an ever-changing society? What are the necessary skills for professionals in the industry to be able to deal with the challenges posed by the introduction of digital technology?  The report “Museum of the future. Digital skills for change and innovation in Italy.” Illustrates the key findings of the research carried out in Italy.


As a component of the Mu.SA – Museum Sector Alliance project, co-funded by the Erasmus + Program, Key Action 2 Sector Skills Alliances, the two organisations of Melting Pro and Symbola conducted a survey of the current scenario with the aim of mapping the training needs of museum professionals in Italy, as regards their digital and transferable skills. Download  the “Museum of the future. Digital skills for change and innovation in Italy” in Italian and in English.

We have chosen to adopt an approach based on samples, to gather the necessary information and indications for developing a training that corresponds as closely as possible to the training needs of museum professionals, as regards the theme of digital technologies and transferable skills.

The research involved 32 Italian experts in various aspects of the museum sector. They included the directors of museums and archaeological sites, the project managers of smaller museums, innovative start-up companies and cooperatives providing museum services, university professors, experts on professional profiles and the representatives of the relevant institutions in the field, at a regional and a national level.

The Italian partners presented the report to the public at the MAXXI – the National Museum of the 21st Century Arts, in Rome on March the 1st .


The report is organised into four thematic themes:

1. Widespread of digital culture. To promote the renewal of the sector, the first and foremost investment, which we hope for, is that of the digital training of museum professionals.

This infographic summarises Giuseppe Ariano’s thoughts on the topic “Widespread of digital culture”: The museum is fluid; we must to bring art over the barriers. To achieve this, we need to be more aware, more aware of our digital skills and creativity


2. Community. When conceiving and producing innovative cultural contents and services, it is necessary to develop a personalised offer as regards the various audiences to be reached, adopting suitable forms and channels of communication.

This infographic summarises Carlotta Margarone’s thoughts on the topic of “Community”:
Digital has transformed the museum in a collective piece of art, which main assets are the value of relationships with different stakeholders. We need to serve the offline community and the online community. What does it mean to be digital? Digital elements should be integrated in all aspects of the museum.


3. Professions and digital skills above all in relation to the digitalization of heritage and the involvement of the audiences, which are crucial factors in the present period of great changes, two strategic figures in Italy upon which it is believed that investment should be concentrated. Alongside the more widespread Online Cultural Community Manager (OCCM), who is responsible for the communication strategy of a museum and the management of its relations with online audiences, there is the perception of a need of a figure like the Digital Strategy Manager (DSM).  A technological mediator, who is capable of constructing a fruitful dialogue between museums and the technological world.

This infographic summarises Maria Elena Colombo’s thoughts on the topic Professions and digital skills:
The online community manager needs to know how a museum works and master digital tools. Digital competences divided into main blocks: digitalisation and audience engagement. But above all, it’s important that the museum has a digital strategy that directs the museums, taking into account the needs of the users with a shared policy across museum departments.


4. Accessibility and security emphasises the importance of striking a balance between the need to make cultural contents as open as possible and the need to ensure the security of data and their storage over time.

This infographic summarises Francesco Antinucci’s thoughts on the topic Accessibility and security, we need to communicate the museum from the collection. Create an intimate connection and explain the uses of the digital elements to the users if necessary. Also the digital element in a Museum can create emotions.


A series of critical reflections and thoughts from the invited speakers:


Contribution from the audience:

Giovanna Barni, President of CoopCulture
Gian Paolo Manzella, member of the Lazio Regional Council, advocate for creative and cultural industries, start-ups, Innovation and European topics


This infographic summarizes the participants’ contribution to the debate, focused on the sustainability and usability of the technologies used. Do museums have the responsibility of educating their audience on new technologies?


Veronica Vitale created some infographics during the debate highlighting the main results resulted from the discussion



  • Miriam Melissa Alé (Photographer)
  • Veronica Vitale (Graphic Designer)